Product updates
Here you can find the most important updates
and an outlook on upcoming features.
April 2026
Lower prices and ad-free tickets
- New and lower prices for the Plus and Pro package
- No third-party advertising on tickets in any package
New label for promoted events
- Promoted events on the homepage are now labelled as «Sponsored»
- An additional tooltip shows how this placement can be booked
- Advertising options for event organisers are made more visible
Enhancement for discount codes
- Discount codes with characters such as ä, ö, ü or ß are now supported
- This allows for more flexible and linguistically appropriate codes
March 2026
API integrations
New interfaces enable event data to be used and processed in different ways.
- Organizer API (Read)
- Organizer API (Read & Write)
Ticket buyer data export expanded to include country
- The export now includes the additional column «Country»
- The information now appears after the city
- This allows ticket buyer data to be analysed even more precisely
February 2026
Generate event descriptions from keywords
- Simplified event creation through AI-supported generation of event descriptions from keywords
- No need to write the event description manually anymore
- Faster and more accessible event creation
Manage access keys more easily
The UX for access keys has been improved.
November 2025
Flex-Tickets
More security for guests and more sales for event organisers.
- Flexible cancellation option for ticket buyers
- Earlier purchase decisions
- Additional income for event organisers
New marketplace in the Cockpit
- Faster orientation
- Find more suitable advertising offers
- Less complexity despite more choice
- Easier booking of promotions
Eventfrog Analytics
- Central overview of tickets, income, page views and ticket buyers
- Flexible filters by period, events, sales channel and payment method
- Analyse ticket and cashless revenue together
- Faster insights into the performance of your own events
July 2025
Screen reader accessibility (BFSG)
These new improvements make Eventfrog more accessible and easier to use with screen readers.
- Improved screen reader accessibility on key pages and in the checkout
- Better keyboard navigation
- Properly labelled error messages in forms
- Better readability thanks to a minimum font size
1. Eventfrog Cashless – in development
A new area including an app for cashless payments in the event context.
2. Optimisation of the visibility of Eventfrog events in Google Search – planned
Submit events to Google more easily.
3. Event setup with AI chat – planned
AI chat supports event creation.
4. Event detail page relaunch – planned
Revised event detail page for faster orientation and easier ticket purchase.
5. Seating plan 2.0 – planned
New seating plan for easier seat creation and better ticket sales.
