How do I implement a Meta Pixel (Facebook Pixel) ID for my event marketing?

With the Eventfrog Pro package, you can add a Meta Pixel (formerly Facebook Pixel) ID to your event page. This allows you to track how users interact with your event and run more effective ad campaigns based on real data.

What is tracked by default?

By default, Eventfrog automatically tracks the following two events:

• PageView – when someone views your event detail page
• Purchase – when someone completes a ticket purchase

What about other events like «Add to Cart»?

Events such as «AddToCart» or other conversion goals must be added manually as custom conversions in the Meta Business Tools and integrated via corresponding events in the pixel setup. These events are currently not automatically recorded by Eventfrog.

In order to track the checkout, you must create a custom conversion in Meta. For example, give it the name «Checkout Eventfrog» and use the following destination as the URL:

Switzerland: www.eventfrog.ch/en/shop/basket
Germany: www.eventfrog.de/en/shop/basket
Austria: www.eventfrog.at/en/shop/basket

How do I implement a Meta Pixel (Facebook Pixel) ID on Eventfrog?

Click on «Events» in the sidebar of the cockpit and open your desired event. Under the «Tracking-Pixel» section, you will find the option to enter your Meta Pixel (Facebook Pixel) ID and implement it directly into your event. For this, you need your Meta Pixel (Facebook Pixel) ID, which usually consists of 15 to 16 digits and looks something like this: 123456789012345. You can find this ID in the Meta Business Manager.

For more information on creating the Meta Pixel, click here. 

Step-by-Step Guide to Creating a Meta Pixel (Facebook Pixel) ID

1. Log in to Meta Business Manager:

• Go to Meta Business and log in with your credentials.

2. Navigate to Events Manager:

• From the Business Manager dashboard, click on the menu in the top-left corner and select «Events Manager».

3. Create a Pixel:

• In the Events Manager, click on «Connect Data Sources» and select «Web».
• Click on the green «Add» button and then select «Meta Pixel».
• Give your pixel a name and optionally add your website URL. Click «Continue».

4. Select Pixel Setup: 

• Choose «Install code manually» to insert the pixel code yourself. 

5. Pixel ID und Code finden:

• The pixel code will now be displayed. The Pixel ID is within the code and looks something like this: 123456789012345.

For more tips on setting up, visit the Meta Pixel Setup