Product Academy SUMMIT 2026

Get ready for the Product Academy Summit - a PM event you don’t want to miss! Join us on June 11, 2026 in Zurich for a day filled with valuable insights and innovation.

Engage with thought-provoking keynotes, participate in interactive sessions, and network with industry leaders and fellow product enthusiasts. Whether you're a seasoned professional or just beginning your journey in product management, this conference offers learning opportunities for all levels of expertise.

Tickets cover refreshments and snacks during breaks, as well as a networking Apéro at the conference's conclusion. Tickets are non-refundable, and the agenda is subject to change. By purchasing a ticket, you acknowledge that photos may be taken during the event. If you prefer not to have your photo shared, please contact the organizer.

Get a combi ticket for the SUMMIT and our pre-conference workshop "AI Essentials for PMs - beyond the basics" with Julia Bastian to secure the lowest rate :) 

The Leadership Brunch is an exclusive and intimate gathering designed specifically for leaders overseeing teams of three or more Product Managers. Please only register for this ticket if this applies to your role. 

CONFERENCE LINE-UP

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SPEAKERS

TIM HERBIG (Product Coach and Author of Real Progress, Hamburg): Improving your Product Strategy in Real Time 

Product Strategy doesn’t have to be this mysterious, monolithic artifact others get to work on and you don’t get clarity from. When we turn from frameworks and slides to the fundamental questions strategy needs to answer, a new possibility of pragmatic decision-making emerges – No matter your company size, industry, or job title. In this workshop-from-the stage, we will create clarity for your product strategy challenges by tackling them live and in real-time in Miro. Be prepared to come with your real-life questions, and leave with clarity on your next step.
 

DOMINIQUE JOST (Head of Product at Doist, Bern): End-to-End PM or End-of PM?

No hype. No hero stories. Just the practical, unfiltered lessons from Doist’s (makers of Todoist and Twist) shift toward end-to-end PMs, and what AI is and isn’t changing about the craft. If you want a grounded, and messy view of what PM work will look like in the next few years, this talk is for you.

JULIA BASTIAN (Product Lead Innovation & GenAI at Alasco, Munich): AI Discovery Slop - The research that looks shiny but is sh*tty

AI has made discovery output faster and shinier than ever. But fast and shiny is not the same as deep and true. Real discovery is about finding contradictions, sitting with complexity, and synthesising and not about smoothing everything into a polished blur. Product people have stopped thinking. And nobody notices because the output looks great. But product sense is built through thinking, not through consuming. This talk is about what real discovery looks like in the age of AI - for both B2B and B2C companies. Stop consuming shiny discovery slop. Start thinking again.

STEPHANIE HÜRLAND (Head of AI Products and Strategy at ZDFSparks): Two worlds, one role – AI Product Management through client and provider lenses

AI product management is shaped by two fundamentally different perspectives: the viewpoint of product teams defining needs, goals, and strategic direction, and the viewpoint of those responsible for designing, building, and delivering the actual AI solution. Both perspectives influence how decisions are made, how value is defined, and how complexity and uncertainty are managed throughout the product lifecycle.

The session provides an overview of the key differences and shared challenges between these two perspectives, and highlights what successful AI product management requires when navigating both. The session includes practical examples that illustrate how different perspectives influence the way AI products are shaped, evaluated, and developed.

SEBASTIAN CASTANEDA (former product lead at Foodora, Vienna): Driving growth with limited engineering capacity: How creative experiments lifted Foodora's tips by 60%

Foodora Austria raised rider tips by 60%, while facing a challenge: after a couple of complex iterations and proper A/B tests, engineering capacity became limited. In this talk, we’ll go through the experiments they ran, including the trade-offs and challenges, learning what worked and what didn’t. We will explore how small UI tweaks, working with data, and understanding the cultural context can drive growth, even if you do not have a large analytics team or advanced testing tools.

FLORIAN BONNET (VP Solutions & Growth at Veriff): How to turn product work into revenue outcomes with KPI trees

Product teams often track many metrics but struggle to clearly connect their work to business impact. This talk introduces North Star Metrics and KPI Trees as a practical framework for understanding product performance, customer behavior, and the levers that drive revenue outcomes.

Florian will walk through how effective KPI Trees are structured, how North Star Metrics are typically defined across different contexts, and why this approach works for organizations of any size or model. Through concrete examples, you’ll see how KPI Trees can go beyond performance tracking to help translate product metrics into the language of business — bridging the gap that often exists between product teams and leadership.

You’ll leave with a clearer mental model of how outcome-driven product organizations connect day-to-day work to measurable business results.

Thank you to our sponsor On for hosting us again and to airfocus by Lucid as well as 89grad for sponsoring the event!

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