CEE Swiss Business Forum - CEE Matters!

CEE Swiss Business Forum — "CEE Matters!"

Central and Eastern Europe — from the Baltics to Poland, Czechia and Romania, all the way to the Western Balkans - matters far more to Switzerland economically, politically and socially than public perception often suggests. With around CHF 78 billion in annual trade volume, the region already exceeds Switzerland's trade with Italy or China - and is growing significantly faster.

At the CEE Swiss Business Forum, the flagship annual event of the Chamber of Commerce Switzerland Central Europe (SEC), we are launching "CEE Matters!" this year - a new, multi-year initiative dedicated to making the importance of the Switzerland–CEE relationship visible and actively strengthening it.

Why attend:

• Purpose: be there for the launch of "CEE Matters!", SEC's new three-year initiative
• Outstanding line-up: economists, diplomats, entrepreneurs, and security experts, all in one morning
• First-class hospitality:  coffee, break food and lunch at the historic Zunfthaus zur Schmiden
• Real value for entrepreneurs:  free Speed Consulting sessions in the afternoon with chamber representatives on market entry, sourcing and trade with CEE

Programme highlights & speakers:

• Why CEE Matters — Economically: Daniel Kalt, Chief Economist Switzerland, UBS
• Switzerland in an Unstable World Order: Major General (ret.) Alain Vuitel, Swiss Armed Forces
• Why CEE Matters: Politics & Security: Dr. Andrea Bekić, Ambassador of Croatia; Marcel Hirsiger, FHNW; moderated by Dr. Daniel C. Schmid (Vice-President SEC, CEO ZfU)
• Why CEE Matters: Economic Success Stories: Stephan Linhart (Lufthansa Group), Thomas Haneder (TPA Group), moderated by Katalin Dreher (Switzerland Global Enterprise)
• Why CEE Matters: Society & Science: Përparim Avdili (Swissalbs), Jasmina Opardija-Susnjar (SBFI), Ueli Schwendimann (Polish-Swiss Chamber of Commerce)
• Kick-Off "CEE Matters!": Oliver Bertschinger, President & Managing Director, SEC

Who should attend?
Entrepreneurs and business leaders with an interest in CEE, decision-makers from business and politics, ambassadors and honorary consuls, and anyone who wants to understand why this region matters for Switzerland's future.

Secure your spot at this key networking and inspiration event connecting Switzerland and Central and Eastern Europe.

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