Personal branding, beyond the noise.

Personal branding, beyond the noise.
How reputation, credibility, and visibility are really built

Personal branding is often reduced to visibility tactics, polished profiles, and constant self-promotion.
But what does it actually take to become recognised for your work without performing or overselling yourself?

This Zurich Social Hub evening takes the form of an intimate fireside chat with Heidi Hauer, Personal Branding Expert and Empowerment Coach, followed by an open conversation with the audience and a networking apero.

Rather than focusing on formulas or personal branding “hacks,” the discussion centres on the deeper, practical foundations that shape how others perceive, trust, and remember your work. We’ll explore personal branding as a long-term process rooted in clarity, credibility, and consistency, especially in today’s crowded digital space.

It’s an ideal opportunity to ask questions, share your own experiences, and explore any concerns or preconceptions you may have about personal branding in a supportive, interactive setting. Whether you feel sceptical, curious, or unsure about how branding applies to you, this space is designed for honest conversation, reflection, and practical clarity.

About the speaker, Heidi Hauer:
Heidi is a Personal Branding Expert and Empowerment Coach who helps leaders show up confidently and authentically in the digital and real world. Blending personal branding, holistic wellbeing, and leadership coaching, she guides clients to express their true personality — online and offline — so they can attract the right clients, business partners or professional opportunities with clarity and charisma.

With a diverse background in corporate communication, marketing, branding, reputation management, nutrition and mindset training, Heidi helps clients become their most magnetic selves: energised in their body, confident in their identity, and powerful in their presence. From crafting standout LinkedIn profiles to elevating self-worth and communication skills, she supports clients in showing up as the best version of themselves. For more: https://www.heidihauer.com/.
 

Agenda

• 18:00 — Doors open

• 18:15 — Fireside chat with Heidi Hauer (Meeting Room K6)

• 19:30 — Networking apero at the Kraftwerk Café & Bar

• 21:00 — Event ends

Ticket includes one complimentary drink at the Kraftwerk Café & Bar during the apero.

!! By registering, you grant permission for photo, video, and audio recordings to be used for promotional and communication purposes.

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