For the May Collective 57 event, we’re diving into the art (and strategy) of brand storytelling.
From Spotify Wrapped’s data-driven personalisation to Nike’s emotionally charged campaigns, the best brands today don’t just market. They tell stories. But in a world saturated with content, how do you make your message stand out and actually resonate?
Join us for a fresh, fast-paced session exploring how marketers can use timeless storytelling techniques, improv-inspired tools, and even a dash of AI to turn dry comms into stories worth remembering (and sharing).
We’re joined by Maria Barikhina, brand strategist, storytelling expert, and co-founder of Zurich Storytellers, for a hands-on talk that blends strategy and storytelling.
What to expect:
🍸A free welcome drink upon arrival
🎤 A keynote talk by Maria Barikhina on what makes brand storytelling work
🌎 Case studies: From global campaigns to common misfires
📖 A simple framework for building better brand stories
🤝 Interactive exercises (yes, you’ll write a story - just one sentence long!)
